In just under three minutes, JOJO grippingly raps and paints a intense picture about the intrigues of life on the streets of Las Gidi - from street fights in Mushin to money rituals to “Odeshi” magic - in very enthralling and somewhat satirical fashion as if he was talking directly to Justin Beiber and his aptly placed “never say never” vocal samples. “Never Say Never Keh” is definitely worth a good few listens - if not only for the clever concept and the ingenious way in which Justin Beiber’s vocals were flipped and sampled then simply for Jojo’s excellent rap skills and story-telling prowess!
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